The best CRM is the one that wants it most.

4 Attio The CRM for the next generation of teams. Best for Modern startupsBeautiful UXFlexible data model Held at $280 Take it for $290 5 Close Calling, email and SMS, built in. Best for Inside sales teamsBuilt-in calling and SMS Held at $260 Take it for $270 6 Monday CRM Pipeline meets Work OS. Best for Process-driven teamsHighly visual pipelinesEasy to learn Held at $230 Take it for $240 7 Zoho CRM Everything you need, for less. Best for Budget-conscious SMBsGreat valueHuge feature set Held at $210 Take it for $220 8 Freshsales AI-first sales CRM by Freshworks. Best for SMBs that want AIStrong AI assistantGreat value Held at $185 Take it for $195 9 Copper Lives inside Google Workspace. Best for Google Workspace shopsNative Gmail integration Held at $175 Take it for $185 10 Insightly CRM and project delivery, together. Best for Service delivery teamsBuilt-in project management Held at $150 Take it for $160 11 ActiveCampaign Where CRM meets automation. Best for Marketing-led SMBsBest-in-class email automation Held at $135 Take it for $145 12 Nutshell Sneaky powerful, refreshingly simple. Best for Small B2B teamsEasy to learnGreat value Held at $120 Take it for $130 13 Keap CRM, automation and payments for small business. Best for Solo founders and micro-businessesAutomation plus payments Held at $105 Take it for $115 14 Nimble The relationship CRM that works where you do. Best for Solo pros and networkersSocial profile enrichmentWorks in your inbox Held at $95 Take it for $105 15 Capsule The quietly excellent British CRM. Best for Small businessesClean and simpleGreat value Held at $82 Take it for $92 16 Salesflare The CRM that fills itself in. Best for Small B2B teamsAutomatic data entry Held at $74 Take it for $84 17 Streak The CRM that is literally your Gmail. Best for Gmail-first teamsLives inside GmailZero setup Held at $63 Take it for $73 18 SugarCRM The open-source pioneer, all grown up. Best for Mid-market with IT muscleOn-premise optionDeep customization Held at $55 Take it for $65 19 folk The CRM that feels like a modern app. Best for Agencies and communitiesBeautiful UXEasy to learn Held at $47 Take it for $57 20 Less Annoying CRM One plan. $15. That is the whole pitch. Best for Tiny teamsSimplest pricing anywhereLegendary support Held at $40 Take it for $50