Leaderboard / Capsule
The quietly excellent British CRM.
Holding № 15 · since May 2026 · at $82
Capsule has spent fifteen years perfecting restraint. No feature bloat, no dark patterns, no surprise invoices: just contacts, pipelines, tasks and projects done properly, with an interface calm enough that your least technical colleague uses it without being asked twice.
Bootstrapped in Manchester and beloved for it, Capsule is the CRM for businesses that find enterprise software vaguely embarrassing. It starts free for two users and stays sensible all the way up.
“Software should be quietly excellent, not loudly complicated.”
Consistently top-rated for ease of use, setup and admin on G2.
Multiple visual pipelines with milestones and conversion reporting.
Track delivery and ongoing work next to the sales record.
Drafts outreach emails from the contact's history and your tone.
Google, Microsoft 365, Xero, QuickBooks, Mailchimp and Zapier.
Auto-create tasks and advance deals as milestones complete.
Up to 2 users and 250 contacts.
See detailsEmail templates, integrations, 30,000 contacts.
See detailsWorkflow automation, custom fields, reports.
See detailsMultiple pipelines and advanced permissions.
See detailsDedicated onboarding and premium support.
See detailsPer user per month, billed annually. Snapshot as published in August 2026; their official pricing page is the source of truth.
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