The pitch
Copper made one bet and made it completely: if your company runs on Google Workspace, your CRM should live there too. It sits inside Gmail and Calendar, captures contacts, emails and files automatically, and turns your inbox into a pipeline without a single CSV import.
The payoff is the lowest-friction CRM adoption story in the category. Nobody learns a new tool, because there is no new tool. Relationship-driven businesses, agencies, consultancies and real estate teams, swear by it.
