Leaderboard  /  Attio

Attio

The CRM for the next generation of teams.

Holding № 4 · since March 2026 · at $280

2019
Founded
London & New York
Headquarters
$116M+ raised
Funding
4.8 / 5
G2 rating
Free
Starts at
StartupsScale-upsProduct-led teamsData-first

The pitch

Attio is what a CRM looks like when you start from scratch in this decade. It syncs your email and calendar, enriches every contact automatically, and lets you model your business on a flexible data layer instead of forcing you into someone else's pipeline.

Where legacy CRMs feel like filing cabinets, Attio feels like a product: fast, collaborative and real-time, with an interface your team will actually want to open on a Monday morning. It is the default choice of the current startup generation, and it is climbing this board for a reason.

“A CRM should model your business, not a template of it.”

Why teams pick it

Flexible data model

Custom objects and attributes that mirror how your business actually works.

Automatic enrichment

Contacts and companies fill themselves in from email, calendar and public data.

Real-time and fast

Multiplayer by default, sub-second everywhere. Built like a modern product, because it is one.

Workflows

Automate sequences, routing and follow-ups with a visual builder.

Reports in-workspace

Pipeline and revenue insights without exporting a single CSV.

Modern integrations

Native connections to the current stack: Slack, Linear, Segment, and a real API.

Pricing at a glance

Per user per month, billed annually. Snapshot as published in August 2026; their official pricing page is the source of truth.

Official resources