Keap

The pitch

Keap, born Infusionsoft, invented small-business marketing automation before most of this board existed. A quarter century later the pitch is still coherent: one system that captures the lead, nurtures it, books the call, sends the invoice and chases the payment, run by a business owner rather than a RevOps team.

Priced per month rather than per seat and now part of Thryv, it is built for the solo operator and the ten-person service firm, the businesses where the founder IS the sales team and the follow-up cannot depend on memory.